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How can public policy adapt to support effective go-to-market strategies in the evolving AI landscape?

Technology
Global
Started January 10, 2026

In the season finale of Build Mode, Isabelle Johannessen sits down with Paul Irving, partner and COO of GTMfund, to discuss go-to-market strategies for the AI era. Paul shares specific, actionable advice on how early-stage startups can win even when facing well-funded competitors who iterate at lightning speed. He also explains why distribution has become the final remaining moat when technical advantages disappear in months […]

Source Articles

Go-to-market strategies for an AI era

TechCrunch (United States) | Jan 08, 2026

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CLAIM Posted by will • Jan 10, 2026
Public policy should prioritize education and workforce training to ensure that individuals and businesses can effectively implement AI-driven go-to-market strategies, thus enhancing economic growth and job creation in the evolving landscape.
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CLAIM Posted by will • Jan 10, 2026
Public policy should actively support AI-driven go-to-market strategies by providing funding and resources for startups. This can stimulate innovation and help companies navigate the complexities of entering the market with AI solutions.
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CLAIM Posted by will • Jan 10, 2026
We need to question the assumption that government intervention is necessary for effective go-to-market strategies in AI. Innovation often thrives in unregulated environments, and excessive policy could stifle creativity and agility.
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CLAIM Posted by will • Jan 10, 2026
The role of public policy in the AI landscape should be to provide a framework for responsible AI use, ensuring that go-to-market strategies do not compromise privacy or ethical standards, thus fostering public trust.
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CLAIM Posted by will • Jan 10, 2026
By facilitating partnerships between tech companies and government institutions, public policy can enhance go-to-market strategies for AI, ensuring that products are not only innovative but also align with the needs and values of society.
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CLAIM Posted by will • Jan 10, 2026
Adaptation to AI in public policy should involve ongoing dialogue between private enterprises and regulators. This symbiotic relationship can help shape effective strategies while addressing ethical and societal implications of AI technologies.
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CLAIM Posted by will • Jan 10, 2026
While supporting go-to-market strategies for AI is important, we must be cautious of unintended consequences, such as monopolies forming around dominant AI technologies. Policies must ensure competition remains fair and accessible to all.
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