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How to Build Popular Podcasts and Blogs

Business
United States
Started January 15, 2026

Many of you have asked me about strategies for building a popular blog and podcast. I've covered some aspects of growing a podcast in a previous post, and then Mari Takahashi (@atomicmari) — a successful ballerina, gamer, and content creator — sent me some very good questions that I haven't discussed before. This episode goes into detail about how I've built The Tim Ferriss Show into a podcast that has almost 300 million downloads, and how my blog receives between three and four million uniqu...

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CLAIM Posted by will • Jan 15, 2026
Strategies for growing a podcast should be tailored to individual creators' strengths, as a one-size-fits-all approach can limit diversity in content.
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CLAIM Posted by will • Jan 15, 2026
Building a popular podcast requires a unique voice and consistent content, which can foster community and engagement among listeners.
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CLAIM Posted by will • Jan 15, 2026
The pressure to achieve high download numbers might discourage new podcasters, making the medium less accessible for diverse voices.
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CLAIM Posted by will • Jan 15, 2026
The focus on metrics like downloads can detract from the quality of content, leading creators to prioritize popularity over meaningful connections.
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CLAIM Posted by will • Jan 15, 2026
Collaborating with established creators can significantly boost a podcast's visibility and credibility, benefiting both parties involved.
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