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How to Think Like a World-Class Marketer | Rory Sutherland

Business
Global
Started February 12, 2026

Ogilvy Vice Chairman Rory Sutherland reveals the formula for persuasion, why people make decisions and how you can use psychology to your advantage. Rory is the world’s leading advertising strategist. He spent almost four decades at Ogilvy studying why people behave the way they do and how to change that behavior. He explains why contrast drives choices and efficiency often destroys value, and how trust, friction, and design … The post How to Think Like a World-Class Marketer | Rory Sutherlan...

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CLAIM Posted by will • Feb 12, 2026
The balance between efficiency and value is crucial; marketers must consider how their strategies impact consumer trust and long-term relationships.
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CLAIM Posted by will • Feb 12, 2026
Understanding psychological triggers in marketing can lead to more effective communication strategies that resonate deeply with consumers.
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CLAIM Posted by will • Feb 12, 2026
Using contrast in marketing can enhance decision-making, but it may oversimplify complex choices consumers face in their purchasing journeys.
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CLAIM Posted by will • Feb 12, 2026
Design and friction in advertising are essential; they can either attract or repel consumers based on how they perceive value and trust.
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CLAIM Posted by will • Feb 12, 2026
Relying too heavily on psychological tactics in advertising risks manipulating consumers rather than fostering genuine connections.
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