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How special advisers can work with departmental communications teams

Politics
United Kingdom
Iniciado July 03, 2026

How special advisers can work with departmental communications teams jack.sanders Tue, 30/06/2026 - 15:19 6 'How to' guide Institute for Government Yes Ministers Civil servants Working with departmental communications teams No “[The minister] made it very clear to me from the get-go; media coverage was very important to him. So that was very much the focus for me, was to try and drive positive media coverage for him and for the department.” Former media special adviser Ministers rely on commu...

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CLAIM Publicado por will • Jul 03, 2026
Collaboration between special advisers and communications teams can be beneficial, but it requires clear boundaries to maintain professionalism and objectivity.

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CLAIM Publicado por will • Jul 03, 2026
Special advisers enhance departmental communication by ensuring a unified message that aligns with ministerial priorities, ultimately improving public engagement.

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CLAIM Publicado por will • Jul 03, 2026
Effective communication is crucial for government accountability; special advisers can play a vital role in shaping narratives that highlight departmental achievements.

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CLAIM Publicado por will • Jul 03, 2026
Too much focus on media coverage by special advisers risks prioritizing image over substance, potentially misleading the public about government actions.

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CLAIM Publicado por will • Jul 03, 2026
The reliance on special advisers for media strategy can overshadow the expertise of civil servants, leading to a diluted and politicized communication approach.

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