Como Pensar Como um Profissional de Marketing de Classe Mundial | Rory Sutherland

Ogilvy Vice Chairman Rory Sutherland reveals the formula for persuasion, why people make decisions and how you can use psychology to your advantage. Rory is the world’s leading advertising strategist. He spent almost four decades at Ogilvy studying why people behave the way they do and how to change that behavior. He explains why contrast drives choices and efficiency often destroys value, and how trust, friction, and design … The post How to Think Like a World-Class Marketer | Rory Sutherlan...