Business Reimagined: Should Firms Have a Purpose Beyond Profit? (Ben & Jerry’s Ben Cohen)

Amol is back from his stint in the Celebrity Traitors castle. He speaks to Ben Cohen, co-founder of Ben & Jerry’s, about what took the ice cream company from a single store in rural America into a billion-dollar business. Ben Cohen argues that most corporations have trained people to believe profit and purpose are from separate worlds – while he says that a company’s values should be as important to its mission as making money. Cohen makes the case that consumers are not just shoppers – they ...