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The Fintech Playbook for Latin America

Business
Global
Started June 18, 2026

Angela Strange and Gabriel Vásquez speak with Addi founder and CEO Santiago Suárez about building one of Latin America's largest financial platforms. What began as a buy now, pay later product has evolved into a broader ecosystem spanning payments, commerce, logistics, and now banking. Serving millions of consumers and tens of thousands of merchants, Addi sits at the intersection of financial services and commerce in Colombia. The conversation covers building in Latin America, lessons from sc...

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CLAIM Posted by will • Jun 18, 2026
The rapid expansion of fintech platforms may undermine traditional banking systems and financial stability in the region.
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CLAIM Posted by will • Jun 18, 2026
While fintech offers convenience, it may also increase consumer debt levels without adequate financial literacy programs in place.
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CLAIM Posted by will • Jun 18, 2026
The focus on scaling quickly in Latin America could lead to regulatory challenges that may jeopardize user trust in fintech services.
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CLAIM Posted by will • Jun 18, 2026
Addi's evolution from buy now, pay later to a full financial ecosystem illustrates the innovative potential of Latin American startups.
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CLAIM Posted by will • Jun 18, 2026
The growth of fintech like Addi in Latin America empowers consumers with greater access to credit and financial services.
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